Winter Music Camp for School Students – المعسكر الموسيقي الشتوي
تصاميم حملة تسويقية مبنية للوصول والتذكر والتحويل.
مرّر لاستكشاف المشروع
Research & Project Details
التحدي
The challenge was to create a visual identity for an international music camp that could represent Saudi culture, education, and young musical talent in a modern and emotional way, while staying flexible enough to work across digital content, printed applications, and real outdoor executions.
محور التركيز
تحديد نظام هوية مميز يعمل بكفاءة عبر المطبوعات والقنوات الرقمية ونقاط اتصال الحملات.
الفكرة
بناء لغة بصرية جريئة وراقية تعتمد على التباين وتسلسل الطباعة وأصول علامة مرنة وقابلة للتركيب.
الإخراج الإبداعي
طابع داكن وفاخر، وتخطيطات منظمة وصور رئيسية قوية مع مستوى تنفيذ متسق يليق بمعايير MIDZ.
- الهوية البصرية
- المطبوعات
- الأصول الرقمية
- تصاميم الحملات
- Brand Applications
- Outdoor Bus Branding
- Poster Design
- Banner Design
- Social Media Visuals
- Presentation Materials
- Campaign Visual Direction
Main Poster / Video
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About The Project
Winter Music Camp for School Students was a Saudi cultural and educational music project presented by the Ministry of Culture Saudi Arabia and the Ministry of Education Saudi Arabia, in collaboration with Chetham’s School of Music and Afaq Academy. MIDZ.CO created the creative direction and visual identity system for the project, shaping a visual language that reflected music, Saudi culture, education, and young talent. The identity was applied across multiple touchpoints, including campaign visuals, printed applications, outdoor materials, and real bus branding across Manchester. The project turned a visual concept into a moving cultural experience, carrying the spirit of Saudi music and education from the studio to the streets.
Project Gallery
Visual Story
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Project Guidelines
